Marketing to Leading-Edge Baby Boomers Perceptions, Principles, Practices & Predictions

Brent Green, "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions"
English | 2006 | ISBN: 0976697351 | 236 pages | PDF | 24.82 MB
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you: