Selling a product by being the cheapest is easy, but it won't bring the revenue you need to grow and is likely to leave your customers with buyer's remorse. Selling a product with the focus on adding value is harder, but it results in a fair sale price and a much happier customer. It’s clear that you need to sell on value if you want to have a successful and sustainable sales career.

In this course, prospecting coach and sales expert Miles Croft shares his step-by-step methodology for ensuring you're always communicating value to your customer. Miles covers the entire sales process, from gathering customer requirements to always discussing benefits, rather than features. This informative and practical course can help you close more deals, for a fair price, with happy customers.