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Chaumont is a medium-sized French town with a preserved and pleasant living environment in the heart of nature, combining modernity and authenticity. Since 1990, Chaumont has been organising the Poster Festival, which became the International Graphic Design Biennal in 2017. This event, together with Le Signe (Centre National du Graphisme), has given Chaumont the City of Graphic Design position: a key element to be reflected in the city’s visual identity and typography. This visual identity must also reflect the dynamism of Chaumont and not only address a public of designers.