Zynga To Launch FarmVille In Japan Calls It FarmVillage
FarmVillage is going to be available on Mixi, which is the top Japanese social network. But it will only be available for mobile ‘feature-phones’ — there’s no web-based version, at least for now, which could impact adoption. Update: Actually, most people access Mixi via their mobile phones, so this may not matter as much. The release is the first from Zynga Japan, the social gaming company’s joint venture with Softbank that was announced over the summer (in addition to a Softbank investment of $150 million).
However, there is a downside to this, as currently, no web version of FarmVillage is present. The game will be available through Mixi, which happens to be a Japanese social network. The games will be accessible through mobile feature-phones, which is not surprising as majority of Mixi users, access the social network through their mobile phones rather than a proper computer.
FarmVillage is the first release by Zynga Japan, which happens to be a joint venture between the social gaming company and Softbank, which had provided considerable investment. This launch is the latest update of the international expansion that Zynga is doing, as the company has previously launched Texas Poker in traditional Chinese this summer, and plans on launching CityVille in English, French, Italian, German, and Spanish languages altogether.
The FarmVillage launch is actually the first time Zynga has internationally launched a game’s initial release. Would this game be able to dominate the way FarmVille has done? Let us know in your comments below.