Recently, we’ve heard some questions about the difference between eCPM (effective cost per thousand impressions) and RPM (revenue per thousand impressions), as the older AdSense interface references eCPM and the newer version shows RPM. We’d like to clarify and let you know that the terms are referring to the same thing: both eCPM and RPM represent your estimated earnings for every 1000 impressions. To calculate this figure, divide your estimated earnings by the number of page views, impressions or queries that you received, then multiply by 1000. For example, if you earned an estimated $0.20 from 50 page views, then your page eCPM or RPM would equal ($0.20 / 50) * 1000 or $4.00.

Formula:
eCPM or RPM = (Estimated earnings / Number of page views) * 1000

To avoid confusion in the future, we’ll work to use only one term (RPM). RPM is a commonly used metric in advertising programs, and you may find it helpful for comparing revenue across different channels. You can learn a lot more about using RPM in our two part blog series (part 1 and part 2).

All Motorola XOOM tablets on the Verizon Wireless network are eligible to receive an upgrade to support 4G LTE. This includes those that have been unlocked; however, those units must be submitted for upgrade with the original factory software reinstalled and the device relocked in order to receive the upgrade.

For devices that are returned unlocked, Motorola will attempt to complete the upgrade, but may be unable to update the software. In these cases, the device will be returned to the consumer with just the 4G LTE modem installed.

To sum it all up, the rooted Motorola XOOM has to be relocked and returned with factory settings which will make sure that the device gets a complete upgrade. Devices that are returned rooted may not get the complete upgrade.

Google Chrome backup add-on creates, backups, restores and manages Chrome profiles. All history, bookmarks and related stuff are maintained very easily with this add-on. So in case there is a system crash or accidental deletion, you can easily restore or get back the lost settings in Google Chrome.

More….

Apple® today announced that the Mac® App Store℠ is now open for business with more than 1,000 free and paid apps. The Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store is available for Snow Leopard® users through Software Update as part of Mac OS® X v10.6.6.

The Mac App Store offers apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews.

Apple CEO Steve Jobs has said:

With more than 1,000 apps, the Mac App Store is off to a great start, we think users are going to love this innovative new way to discover and buy their favorite apps

As mentioned, the Mac App Store is launching with nearly a 1,000 apps in the store, Apple’s signature iLife suite is available in entirely individual parts, iPhoto, iMovie and GarageBand apps are available individually in the Mac App Store for $14.99 each, and Pages, Keynote and Numbers apps from iWork are available for $19.99 each. Aperture 3, Apple’s powerful photo editing and management software, is available for $79.99.

Indeed, as compared to the iOS App Store, the number of apps in the Mac App Store is relatively quite less, however this number is surely going to rise soon enough. The Mac App Store will function similarly to the App Store that all Apple users are accustomed to, providing a universal installation process and update notifications.

Click here to get finally get your hands on the Mac App Store.

The digital rights management (DRM) security used by Microsoft to protect apps in its Windows Phone 7 Marketplace has been cracked, enthusiast blog WPCentral reports. Though the technology needed to do so is not yet in the hands of the general public, the DRM protecting paid applications can now easily be stripped off of apps. If details of the vulnerability used to achieve the DRM crack are made available to the public, unscrupulous programers could use the exploit to develop software that allows users to steal applications and deploy them to Windows Phone 7 devices. Microsoft has not publicly responded to the security hole, though WPCentral claims the company has been made aware of the issue. Hit the break to see Microsoft’s Windows Phone 7 Marketplace security being manhandled in a proof-of-concept video demonstration.

The initiative, previously known as Google Editions, offers an alternative sales model from the dominant players in the space, such as Amazon, Barnes & Noble and Apple.

Instead of purchasing e-books through a single online store to read only on compatible software (i.e. books bought from the Kindle Store can only be read on Kindle apps), GoogleGoogleGoogle lets consumers buy books either from its store or any other online vendor that sells books in EPUB and PDF formats, and read them on any device with a web browser.

This allows independent booksellers with loyal customer bases to advertise and sell Google e-books via their own venues and take an (as of yet undisclosed) cut of the revenue, an opportunity previously denied to them. It also allows consumers to choose whom to purchase their books from on Google’s platform, just as consumers can choose between third-party sellers on Amazon. Google E-books is also launching with an affiliates program in place.

It’s a smart move on Google’s end, as the company will have potentially thousands of booksellers and affiliates marketing on behalf of its service.

In addition to a Google Web Reader application, users will be able to read Google e-books on apps for AndroidAndroidAndroid, iPhone and iPad devices. Reading content will automatically sync across devices, so if you begin reading in the morning in the iPad, you’ll be able to pick up where you left off on your iPhone or Android device on the subway, and again on your office computer during your lunch break.

Nearly 4,000 publishers will be providing content through Google E-books at launch, including all of the major players: Random House, Macmillan, Simon & Schuster, Hachette, etc.

It’s a brand new ecosystem, which makes retailers and affiliates, as well as publishers, participants in the e-book selling process for the first time.

Today, we’re pleased to introduce the latest version of the Android platform, Gingerbread, and unveil the next Android device from the Nexus line of mobile products—Nexus S. And for developers, the Gingerbread SDK/NDK is now available as well.

* 1 GHz Cortex A8 (Hummingbird) processor
* 16GB of built-in iNAND flash memory
* 4-inch Super AMOLED Contour Display curved glass screen
* 5 megapixel rear camera and front-facing VGA camera
* Near Field Communication (NFC)
* Assisted GPS (A-GPS)

Nexus S is the lead device for the Gingerbread/Android 2.3 release; it’s the first Android device to ship with the new version of the Android platform. We co-developed this product with Samsung—ensuring tight integration of hardware and software to highlight the latest advancements of the Android platform. As part of the Nexus brand, Nexus S delivers what we call a “pure Google” experience: unlocked, unfiltered access to the best Google mobile services and the latest and greatest Android releases and updates.

Take a look at our backstory video for more on the vision behind this product and to understand why we think “a thousand heads are better than one”:

Nexus S is the first smartphone to feature a 4” Contour Display designed to fit comfortably in the palm of your hand and along the side of your face. It also features a 1GHz Hummingbird processor, front and rear facing cameras, 16GB of internal memory, and NFC (near field communication) hardware that lets you read information from NFC tags. NFC is a fast, versatile short-range wireless technology that can be embedded in all kinds of everyday objects like movie posters, stickers and t-shirts.

Gingerbread is the fastest version of Android yet, and it delivers a number of improvements, such as user interface refinements, NFC support, a new keyboard and text selection tool, Internet (VoIP/SIP) calling, improved copy/paste functionality and gyroscope sensor support.

It seems that the daily deal offering startup wasn’t attracted by the 5 – 6 billion dollar acquisition offer put up by the search engine giants. There are chances that Groupon may go forward with the initial public offering but will presumably go public no earlier than 2011.

Google was reached out for comments to which they gave a typical reply – Google doesn’t comment on rumors or speculations. The so called rumor or speculation may enter the reality zone come Monday as Groupon is expected to register their reply.

When a small company (in comparison to Google that is) rejects an acquisition offer from a one of the IT giants, one just wonders what gives. Well here is the thing, Groupon is an international organization with 3000 employees operating in 35 countries. Most important of all, the company is expected to get an impressive revenue of $500 million for the current year.

[via ChicagoBreakingBusiness]

When connected over 3G or Wi-Fi to a Slingbox SOLO or PRO-HD (Slingboxes* sold separately), you can play anything you can see on your home TV on your iPad. View and control video sources such as:

-Cable set-top box and DVR
-Satellite set-top box and DVR
-Telco / IPTV set-top box and DVR
-Basic Cable
-Digital Over-the-Air broadcasts (Slingbox Pro-HD only)
-Tivo
-Apple TV
-Home security cameras

You already pay for great content at home. Why settle for other iPad TV applications that only offer a limited selection of content when you can enjoy everything that’s on real TV?

*A Slingbox SOLO or Slingbox PRO-HD is required. The Slingbox PRO, AV, Tuner and Classic will not work at all with SlingPlayer Mobile for iPad.

However, there is a downside to this, as currently, no web version of FarmVillage is present. The game will be available through Mixi, which happens to be a Japanese social network. The games will be accessible through mobile feature-phones, which is not surprising as majority of Mixi users, access the social network through their mobile phones rather than a proper computer.

FarmVillage is the first release by Zynga Japan, which happens to be a joint venture between the social gaming company and Softbank, which had provided considerable investment. This launch is the latest update of the international expansion that Zynga is doing, as the company has previously launched Texas Poker in traditional Chinese this summer, and plans on launching CityVille in English, French, Italian, German, and Spanish languages altogether.

The FarmVillage launch is actually the first time Zynga has internationally launched a game’s initial release. Would this game be able to dominate the way FarmVille has done? Let us know in your comments below.

Via TechCrunch